A different way to understand the “Bilbao effect”

Last October; I made a presentation about  ”Disruptive Urban Social Innovation” at the plenary session of the Cities of the Future event, at the Social Innovation and Global Ethics Forum (SIGEF) in Geneva, Switzerland. I talked about the Basque Case, and how the Guggenheim Museum building, its main symbol, is an expression of a transformation that was already taking place in Bilbao, and not the transformation itself.

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